Slide intelligent ACTIVE WEALTH MANAGEMENT financial advice ltd Request appointment 0115 9443577 Call now to arrange an appointment, or follow the link below

Welcome to IFA Limited

We offer advice on Investments, Inheritance Tax Planning, Pensions and Mortgages as well as corporate advice to small and medium size private companies.

Investment Advice

We do not just offer investment advice. We believe that ongoing ‘wealth management’ is vital.
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Pensions Advice

This is a potentially complicated area due to the vast amount of legislative change that has affected the industry in recent years.
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Inheritance Tax Advice

Due to the dramatic increases in property values this is an area that affects many people nowadays.
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Mortgage Advice

Any advice we offer will need to be specifically tailored to your individual needs and circumstances.
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Advice for Employers

If you are a corporate client you may need advice on the following areas: Employee Benefits, Keyman Protection and Share Protection.
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Lifetime Cashflow Planning

We can build you a personalised plan that will show just how long your money is likely to last.
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About Us

Intelligent Financial Advice was established by Derek Gunningham and the former senior advisers of a Top 10 building society. Managing Director Derek Gunningham has been an IFA since 1991 and has a BSc (Hons) in Sport Science from Loughborough University.

We have developed a team of highly qualified, professional advisers. Although we are able to provide advice to clients from all over the UK, the majority of our advisers are based in either the Midlands or the SE of England (London and Home Counties).

Funds Under Management

Our Promises


No surprises

We will never charge you any fees without first agreeing them with you in advance. There are no ‘surprise invoices’.


Ongoing advice

If you decide to appoint us to act on your behalf you will receive a designated ongoing review service. We believe that ongoing monitoring of advice is equally as important as the initial advice.



We are independent financial advisers which means we are impartial. We have no bias to
any product provider or fund manager and our commitment to you is that we will research
the ‘whole market’ to achieve the most suitable solution to help you achieve your objective’


Price Promise

We tend to offer you a choice between a low cost ‘passive’ investment approach and a higher charged ‘active’ approach (or a blend of the two). Whichever, option you prefer, it is important to keep costs as low as possible.

Request An Appointment

Please complete the form to arrange an initial appointment or contact us with any general queries.

If you’d rather call us to arrange an appointment, please call us on 0115 9443577.

Before contacting us please refer to our Data Privacy Notice. No advice will be provided by Intelligent Financial Advice until you have completed a full financial questionnaire.

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Our Advisers

Derek Gunningham

Derek Gunningham

Managing Director

Derek is the Managing Director of Intelligent Financial Advice and was a Director at the Derbyshire Building Society until 2005.
Brian Emerton

Brian Emerton

Compliance Director

Brian has been a Financial Adviser for over 20 years and is a specialist investment adviser and mortgage broker (including commercial finance).
Steve Moody

Steve Moody

Financial Adviser, Dip PFS

Steve is the Operational Director of Intelligent Financial Advice and sits on the Investment Committee.
Robert Murray

Robert Murray

Investment Director

Robert Murray is the Investment Director of Intelligent Financial Advice Ltd with over 25 years’ experience in the Financial Services profession.

Contact Us

We look forward to meeting you!

For your convenience, please contact us via the office closest to you.

Derby/Nottingham Office

Erewash Business Centre, The Old Police Station, Wharncliffe Road, Ilkeston, Derbyshire, DE7 5GF

0115 9443577

Mansfield Office

4 Acorn Business Park, Commercial Gate, Mansfield, Nottinghamshire, NG18 1EX

01 623 623 623

Leicester Office

Westgate House, Royland Road, Loughborough, Leicestershire, LE11 2EH

01509 231335